More people are tweeting during the Super Bowl than ever.
There were more than 28.4 million Super Bowl-related tweets sent out on Sunday afternoon throughout the big game, setting a new Twitter record. That’s up 14 percent from last year, when there were 24.9 million Super Bowl-related tweets.
The 14 percent growth is also interesting as Twitter prepares to announce its Q4 earnings this week. At its Q3 earnings, Twitter reported that monthly active users grew by 24 percent year-over-year to 284 million, and up from 271 million in Q2.
Another interesting Twitter-related stat: Total numbers of Super Bowl ads with hashtags dropped by 7 percent from last year, according to Marketing Land.
Twitter also showed which plays elicited the most tweets per minute. The first was the Malcolm Butler interception in the fourth quarter, which generated 395,000 tweets per minute, followed by the final buzzer (379,000 TPM) and the end of Katy Perry’s halftime show.