Can we just take a moment and look at some of Hillary Clinton’s digital campaign efforts so far?
Today, she joined Instagram. But she wasn’t alone:
In just two hours, Clinton and her red, white and blue pantsuits, have gotten over 17,000 followers on Instagram.
It’s a cheeky nod to the joke about her — and one that’s not out of character for her campaign so far. Since following Clinton, I’ve noticed that her digital communications — like email alerts, social — as well as her merch is definitely taking a fun, fresh approach, a.k.a. making it easier to go viral.
For instance, have you seen the shop for Clinton’s gear in support of the LGBT community?
Or the everyday pantsuit tee?
It’s all made in America, too.
And, as Quartz points out here, everyone made fun of her logo when it came out. But put countless other images over it, like the Empire State Building or waving fields of grain, and it’s not only extremely versatile, it’s, as they say, damn near “perfect.”
Well played, Hillary. Well played.