Trending: Google Cloud product leader arrested on suspicion of murder after wife goes missing in Hawaii
Photo via Instagram/Hillary Clinton
Photo via Instagram/Hillary Clinton

Can we just take a moment and look at some of Hillary Clinton’s digital campaign efforts so far?

Today, she joined Instagram. But she wasn’t alone:

Hard choices.

A post shared by Hillary Clinton (@hillaryclinton) on

In just two hours, Clinton and her red, white and blue pantsuits, have gotten over 17,000 followers on Instagram.

It’s a cheeky nod to the joke about her — and one that’s not out of character for her campaign so far. Since following Clinton, I’ve noticed that her digital communications — like email alerts, social — as well as her merch is definitely taking a fun, fresh approach, a.k.a. making it easier to go viral.

For instance, have you seen the shop for Clinton’s gear in support of the LGBT community?

Photo via Hillary for America/Shop
Photo via Hillary for America/Shop

Or the everyday pantsuit tee?

Photo via Hillary for America/Shop
Photo via Hillary for America/Shop

It’s all made in America, too.

And, as Quartz points out here, everyone made fun of her logo when it came out. But put countless other images over it, like the Empire State Building or waving fields of grain, and it’s not only extremely versatile, it’s, as they say, damn near “perfect.”

Well played, Hillary. Well played.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.