Rejoice cord cutters and those who don’t have buddies to steal HBO Go passwords from! HBO Now is set to launch in April.
According to the International Business Times, the cable channel is in talks with Apple to make Apple TV one of its launch partners. Consumers will then be able to subscribe directly to HBO Now rather than access it through a cable provider. It is expected to cost about $15 per month.
The new model will also “rely on a whole new line of distributors” including Apple TV, Roku, Xbox, PlayStation, Amazon and more. The IBT reports that an estimated 10 million U.S. broadband subscribers do not pay for a cable TV bundle, and that this new HBO streaming service could potentially reach an additional 70 million cable TV customers who don’t subscribe to HBO.
HBO has not confirmed a specific launch date for HBO Now, but its target is for the April 12 launch of Game of Thrones. Let’s see if they make it.