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everymoveapp1EveryMove, which helps employees track fitness metrics and receive rewards for hitting goals, has eliminated a number of non-engineering employees as part of cost-reduction plan. It marks the second layoff at the Seattle company in the past four months, with EveryMove cutting parts of its sales force in December.

“We signed a number of deals coming into 2015 but we need to align our cash burn to give us more time to deliver on these opportunities to success,” said CEO Russell Benaroya in an email to GeekWire. He said that marketing and design were the primary functions impacted by the cuts, with six people let go. EveryMove now employs 16 people.

A TechStars Seattle grad, EveryMove is backed by BlueCross BlueShield Venture Partners, Premera Blue Cross and Blue Cross Blue Shield of Nebraska. The two-year-old company raised $3.5 million in 2013.

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