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HBO CEO Richard Plepler (via Apple live stream).
HBO CEO Richard Plepler (via Apple live stream).

The cable giants were dealt another blow today when Apple announced its partnership with HBO Now, a streaming service for $14.99 per month.

Perhaps it’s a fine time to take a look at this Onion infographic, highlighting the “new initiatives” the cable companies are using to keep customers, including “for added convenience, four-hour installation windows will be reduced to 16 separate 15-minute windows” and “reducing average price of service to more reasonable $330.39 per month.”

In light of HBO Now — along with all the other awesome streaming options from Netflix, Amazon and more — will 2015 be the year you cut the cord?

And if you’re not ready to cut the cord just yet, follow GeekWire’s Todd Bishop in his ongoing quest to tame his cable bill.

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