Patrick Peterson, Rob Gronkowski and Brandon Marshall don’t have a whole lot in common on the football field. But in the world of advertising, the trio of athletes have teamed up to tell consumers that they have left Sprint for T-Mobile.
Each of them recorded a quick, 15-second spot announcing that they had it with their carrier and were breaking up (posing with one of T-Mobile’s now-signature breakup letters) and heading to T-Mobile.
It’s an interesting move for the Bellevue-based carrier, especially in light of the avalanche of rumors pointing towards a possible merger between T-Mobile and Sprint. While the two companies have reportedly been working behind the scenes to orchestrate a merger, that hasn’t stopped T-Mobile from continuing its media blitz to try and get users to change cell carriers.
This is second set of football-related ads T-Mobile has run this week, following its Super Bowl advertisements that featured NFL free agent Tim Tebow. Still, with all of those football ads, there’s nary a Seahawk in sight. Given CEO John Legere’s affinity for the Hawks (and the fact that the company gave away tickets to games during the postseason) it seems strange that the company hasn’t been able to land a single hometown player in an ad spot.
Here are the other two advertisements:
Update: When asked about the lack of Seahawks in its recent campaign, Anne Marshall, T-Mobile’s Director of Strategic Communications, provided this statement in an email to GeekWire:
First of all the Seahawks were busy preparing for the Super Bowl. Go Hawks!!!
T-Mobile is proud to have been a hometown Seahawk sponsor this past season in the Divisional Playoffs and also for Military Appreciation Day.
Stay tuned for the next play!