T-Mobile told members of the press planning to attend its “Uncarrier 5.0” event in Los Angeles next week that it has moved its presentation to Seattle.
The news comes after Amazon announced its own plans for a Seattle press event on the same day of T-Mobile’s announcement, which many believe will be an unveiling of a new smartphone from the Seattle-based company.
T-Mobile’s change of venue seems like a play to reach journalists who cover the mobile industry while they’re in town for Amazon’s product announcement, rather than force them to choose between covering the two announcements. Both announcements will take place on June 18, with Amazon making its pitch earlier in the day, and T-Mobile holding its event in the evening.
Of course, there’s still the small matter of what T-Mobile plans to announce at the event. It’s not clear what the Bellevue-based carrier might have in mind, but its invitation, which says “We don’t play it safe and sound,” has many speculating that the event might include a deal with a music streaming service.
That could be an interesting follow-up to Amazon’s announcement. The company is reportedly working on a “Prime Music” service that would allow subscribers to its free shipping service to stream songs for free.
In the past, T-Mobile’s Uncarrier announcements have brought major changes that shook up the wireless industry. Earlier this year, the company announced at CES that it would offer to pay early termination fees for customers interested in switching from their existing wireless carrier. Past Uncarrier announcements include an end to traditional contracts and a plan that would make it possible for users to upgrade their phones early.