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trunkclub555Nordstrom is buying Chicago-based Trunk Club, a shopping service that helps men find the perfect outfit. Terms of the deal were not disclosed.

trunkclub1“What Trunk Club is doing in the personal styling space is a natural extension of our core business,” said Erik Nordstrom, president of Nordstrom Direct, in a press release. “This acquisition is reflective of how we want to move quickly to evolve with customers by finding more ways to deliver a great shopping experience.”

Here’s how Trunk Club works. Men sign up on Trunk Club, and then interact with a personal stylist over the phone who determines the best items for that particular individual. Then, a personalized “trunk” arrives at the man’s doorstep with selected items from more than 100 high-end brands, removing the hassle of shopping in a physical retail store.

If a customer doesn’t like an item, they return it at no cost. There are no membership fees.

The service is similar to Birch Box, which offers cosmetics, skincare and grooming products to men and women.

Trunk Club employs about 250 personal stylists who work with customers to understand lifestyles and styling preferences.

Trunk Club is led by Brian Spaly who previously founded online retailer Bonobos while attending Stanford Business School. Nordstrom also has invested in Bonobos, including participation in a $55 million venture round earlier this year.

Nordstrom is facing new competition from Amazon in the apparel business, and the Trunk Club deal is one way to counterattack.

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