According to Nielsen’s latest Digital Consumer Report published today, 40 percent of U.S. young adults (18-to-24 years old) use social media to stay entertained while on the John — more than double the percentage of people, on average, who access a social network in the bathroom.
The study, which used data from Nielsen in addition to a survey that polled 2,020 U.S. adults, also revealed that 56 percent of adults aged 25-to-34 use social media at work. While eating at a restaurant, about 44 percent of those young adults check their social feeds while eating at a restaurant.
Somewhat slightly disturbing from a safety standpoint, the report also noted that 48 percent of mothers with kids under the age of 13 are using social media in the car versus 31 percent overall.
In general, Nielsen found that nearly half of smartphone owners visited a social network at least once per day — an increase of 37 percent from one year prior.
Other interesting tidbits: The average American owns four digital devices and spends 60 hours per week consuming content. About 83 percent own an HDTV (up 42 percent from 2009), 80 percent own connected computers, 65 percent own smartphones (46 percent from 2009) and nearly half own video recorders and game consoles.
In terms of second-screen activities, 84 percent of smartphone and tablet owners said they use their devices as second-screens when watching TV. Smartphone owners also indicated that they spend 86 percent of their time using apps versus the mobile web.
Head here for the full study.