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The Mindbloom team
A portion of the Mindbloom team

Mindbloom, a Seattle maker of mobile apps designed to help people live healthier lives, has been acquired in a deal of undisclosed size by Denver-based Welltok.

bloom-appMindbloom’s 11 employees will be joining Welltok, which plans to use the acquisition as a base for expansion in Seattle. It will continue to operate Mindbloom’s apps, which include energy tracker Juice, personal challenge app Proof and life improvement app LifeGame.

The technologies also will be integrated with Welltok’s CaféWell Health Optimization Platform.

Mindbloom’s team includes tech veterans Brent Poole (former Amazon); Travis McElfresh (former InfoSpace); Paul Ingram (former AtomFilms); and Chris Hewett (former Monolith Productions). The company was started in 2008 with cash from friends and family, and it persisted on deals with health insurance plans and pharmacy retailers.

In an interview with GeekWire, Welltok CEO Jeff Margolis said they were attracted to Mindbloom because they understand how to apply “great user experience to the health care industry.”

mindbloom-apps1Welltok raised $22 million in funding last month, including cash from New Enterprise Associates, IBM and Qualcomm. It has raised more than $40 million total in the past year.

As part of the deal, Welltok has identified new office space in downtown Seattle. Margolis said the new space offers the ability to “expand the team over time.”

Welltok, which employs 130 people, says that it is “revolutionizing the way population health managers align consumer actions and behaviors with the right incentives and rewards.”

That sounds a bit like Seattle startup EveryMove, which Margolis said he’s encountered in the past.

“EveryMove is evidence that this is an important and developing area in the health care space,” he said. “Just another point of legitimacy. However, the scope of what’s done in the CafeWell platform is much broader.”

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