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Video thumbnail for youtube video Microsoft uses Apple's Siri again to show off Cortana, HTC One M8 in latest ad - GeekWire

Microsoft is again calling out Siri’s alleged inefficiencies in a new 30-second spot that features the HTC One M8.

The ad begins with the iPhone 5S looking in a mirror as Siri says “I feel pretty, oh so pretty,” before noticing Cortana and HTC’s smartphone that just recently expanded to the Windows Phone platform.

“Hi Cortana, you look nice,” Siri says to Microsoft’s virtual assistant.

The rest of the commercial highlights the features of the One M8, including its front-facing dual BoomSound speakers.

“I only have one,” Siri says, in reference to the lone speaker on the iPhone.

“Really?” Cortana responds.

“Yes, and I’m sitting on it,” Siri answers.

This is certainly not the first time Microsoft has used Siri to bash Apple. The company ran a spot in late July that compared Cortana and Siri, and another commercial last year to showed how Windows tablets could perform tasks that the iPad cannot.

The HTC One M8 was originally unveiled in March of this year for Android. The Android version is available across a variety of carriers, but the Windows Phone version is available now for Verizon and later will be on AT&T’s network.

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