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The Lowe’s app is powered by Seattle startup Point Inside’s technology.

Microsoft unveils Windows 10, a New Jersey man shoots down his neighbor’s drone, and technology is completely changing the way we shop. Those are a few of our topics this week on the GeekWire radio show, as we recap the week’s news.

Josh Marti, CEO of Point Inside. (Erynn Rose photo)
Josh Marti, CEO of Point Inside. (Erynn Rose photo)

Our guest in the studio is Josh Marti, the CEO of Point Inside, the Seattle-area tech company that provides underlying technology for apps used by retailers including Lowe’s and Meijer stores.

We talk about how retailers are using phones, apps and location-based technology as part of a broader shift in approach to the way customers navigate stores and find products. We also delve into the privacy implications of these technologies and the trade-off that consumers are making when they use them.

That conversation begins in the second segment of the show, at 9:30 in the audio player below. Continue reading for links and stories related to the topics and technologies we discuss on the show.

App of the Week: PopKey animated GIF keyboard.

Name that Tech: Do you recognize this slowed-down cell-phone ringtone? Send your answer to contest@geekwire.com. From the pool of correct answers, we’ll pick two people to each win a pair of VIP passes to the Seattle Art Museum, which is currently showing the exhibition City Dwellers: Contemporary Art from India.

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