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What makes Amazon tick, and where is the company headed?

John Rossman, author of “The Amazon Way,” joins us this week in the KIRO Radio studios. (Erynn Rose photo.)

This week on the GeekWire radio show, we go behind-the-scenes of the technology giant with our guest, John Rossman, author of the book, The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company.

Rossman, who is now a managing director at management consulting firm Alvarez and Marsal, previously worked at Amazon, starting as the company’s director of merchant services. His book offers a wide variety of insights on Amazon’s culture and strategy, in the form of the lessons he took away from his tenure at the company.

We start our conversation with a story that Rossman tells at the outset of his book — an eye-opening anecdote about a meeting of Amazon’s senior leadership team in which Rossman did not answer a question in the way CEO Jeff Bezos wanted.

What happened? Listen to the show below or via this MP3 file. The conversation begins in the second segment, at the 9:30 mark, after our weekly news roundup, in which we share our perspective on Microsoft’s unprecedented job cuts.

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Name that Tech Tune: Do you know the video game associated with this theme song? Send your answer to for a chance to win a copy of John Rossman’s book, The Amazon Way.

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