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Dan Shapiro.
Dan Shapiro.

It started on a Kickstarter page, and now it’s on the shelves at Target.

Robot Turtles, the board game invented by Seattle software entrepreneur Dan Shapiro that teaches kids how to code, is now available at Target stores.

It’s quite the milestone for Shapiro, who came up with the idea for Robot Turtles only because he thought his kids would have fun with it. But it turned into something much more after Shapiro “accidentally” raised $631,230 during a Kickstarter campaign that became the most-funded board game campaign in the crowdfunding platform’s history.

Prior to creating Robot Turtles, Shapiro founded startups such as Ontela and Sparkbuy, and was recently at Google.

Robot Turtles, which teaches kids ages 3-to-8 the fundamentals of programming, is also available on Amazon.com.

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