Trending: Google Cloud product leader arrested on suspicion of murder after wife goes missing in Hawaii

“T-Mobile: Our Hips Don’t Lie.”

No, that’s not the company’s new slogan, but maybe it should be. T-Mobile US kicked off the announcement of its latest strategic moves in Bryant Park with a free concert by Colombian pop sensation Shakira, who will be working to promote T-Mobile’s service over the course of a new multi-year deal with the mobile carrier.

“Today is all about bringing the world closer together,” Shakira said in a news release release. “I’m excited to partner with T- Mobile and look forward to being able to share my music in new and innovative ways.”

Shakira will be working with T-Mobile to promote her future singles and albums through “exciting platforms,” and will be delivering “once-in-a-lifetime experiences” to T-Mobile customers. In addition to what is no doubt a lucrative deal for the singer, T-Mobile will also be working with Shakira on advertising campaigns in support of the Barefoot Foundation, a charity started by Shakira to build schools in Latin America.

The pop star is far from the first celebrity to partner with T-Mobile. Shakira is walking in the footsteps of Jamie Lee Curtis and Catherine Zeta-Jones, who have both appeared in ad campaigns for T-Mobile and its predecessors in the past.

While more details on the Shakira partnership are scarce, T-Mobile says it will be revealing more information in the near future.

But what will happen to the company’s relationship with Carly Foulkes, a.k.a. the “T-Mobile Girl”?

In a statement, T-Mobile says, “This campaign represents a new direction for the brand — offering consumers a fair and simple choice. As such, the current campaign will not feature the character of the T-Mobile Girl, however she is still a part of the company’s brand family. We’re shooting from the hip and think you’re gonna love our cage-rattling approach.”

This is now the second time T-Mobile has effectively put Foulkes on hiatus. The company let her go in March as a part of its initial “Uncarrier” marketing push, but brought the T-Mobile Girl back in July for more spots.

Previously on GeekWire: T-Mobile plans to offer free data roaming in 100 countries

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


Job Listings on GeekWork

Executive AssistantRad Power Bikes
Find more jobs on GeekWork. Employers, post a job here.