We’ve been having fun covering Amazon.com’s ambitious locker effort — including Todd Bishop’s experiment to pick up a pack of batteries at a Seattle area 7-Eleven store. Since then, Amazon Lockers have been popping up at various locations around the country, including at the company’s ever-expanding headquarters in the South Lake Union area of Seattle.
That’s why I was intrigued the other day after stumbling upon the bright-orange locker system (being used in fact) at a building on the Amazon.com campus. What struck me was that the contraption actually had a name, an unusual one.
At first, I didn’t know why Amazon chose that moniker, but a little research turns up some details.
Geography lovers will know that Obidos is a town in Brazil, a place where the Amazon river is at its narrowest and swiftest point.
But the significance goes much deeper at Amazon.com. According to a reference page on Wikipedia, Obidos was the name of the company’s original page rendering engine, with the word appearing in URLs like this one. Obidos was apparently phased out on August 31, 2006, replaced by what is known as the Gurupa engine. (Bonus point for anyone who knows the significance of Gurupa in Amazon lore). As a nod to its history, Amazon named the building at 550 Terry Avenue North Obidos.
Buildings on Amazon.com’s campus have other significance, such as Day One North. That’s a reference to how founder Jeff Bezos famously signs his annual letter to shareholders, declaring: “It’s still day 1.”
By the way, here’s that video of GeekWire’s Todd Bishop testing out one of the early incarnations of Amazon Lockers in October 2011.