For $40.00, you can take your sketches on Paper, which was Apple’s 2012 App of the Year for iPad, and turn them into a 15-spread accordion fold-out Moleskine that matches iPad screen’s 4:3 ratio. You’re able to customize a Book with different colors and artwork on the cover, or just go with the classic black Moleskine design.
FiftyThree was founded by a team that includes several veterans of Microsoft, who left the company to follow their vision for creation tools on tablets. Founders of the company include Julian Walker, who previously worked on Bing Maps and Seadragon; Georg Petschnigg, the former head of Microsoft’s Pioneer Studios, the incubator that helped design the Courier; and Andrew S. Allen, who also worked on the ill-fated Courier device.
The company, based in New York and Seattle, landed $15 million in funding from a group of investors led by Andreessen Horowitz in June. We enjoyed speaking with FiftyThree’s other co-founder, Jon Harris, on our GeekWire radio show a few months ago.
Check out the video below to learn more about Book.