Trending: Why Amazon is suddenly going on the offensive amid a growing techlash

Earlier this week HTC announced that it hired actor Robert Downey Jr. to star in a new advertising campaign designed toto help raise the company’s profile and define its brand as HTC tries to carve out a stronger position for itself between market leaders Apple and Samsung. This morning the company released an extended version of the first ad, above.

The ad features a series of mind-bending interpretations of HTC as an acronym, from “Humongous Tinfoil Catamaran,” “Hipster Troll Carwash,” and “Hot Tempered Cheerleaders.”

“Now that’s odd,” says one of the characters after a demonstration of the “Hot Tea Catapult.”

No kidding. But it is also attention-getting.

An abbreviated version of this ad is set to start airing on TV tomorrow. Does this new ad change your impression of HTC? For the better or worse?


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