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Apple isn’t the first phone-maker to offer its devices in a variety of colors, and Nokia cleverly wanted to make sure people were aware of that.

In response to Apple’s debut today of the new colorful iPhone 5C, Nokia had a simple response this morning on Twitter to tout the fact that its Lumia phones have long been available in different colors.

[Related: Here’s what the new iPhones look like]

“Imitation is the best form of flattery,” headlined the tweeted photo, along with Nokia’s own colorful phones below and the words “Thanks, #Apple ;),” in the tweet.

Well played, Nokia. Head here for more iPhone coverage from today’s big Apple event.

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