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The new iPhone 5S.

The tech world’s eyes were focused on Cupertino, Calif., for an hour Tuesday morning as Apple introduced two new iPhone’s at its big press event.

The iPhone 5C will come in a variety of colors, selling for $99 for a 16 GB model and $199 for 32 GB. The 5C is more or less identical to the iPhone 5, but placed inside a new colored plastic shell with an improved front-facing camera and longer battery life.

[Related: Nokia pokes fun at Apple’s colorful new iPhone 5C line, says ‘imitation is the best form of flattery’]

Apple also confirmed plans for the iPhone 5S, a larger upgrade to its signature smartphone. The device will have a 64-bit processor, similar to many desktop computers. The 5S comes with a “motion coprocessor” that will enable new health and fitness apps by working in conjunction with sensors on the device.

In addition, the company is showing an upgraded camera for the iPhone 5S with a new lens and larger pixels in a sensor with 15 percent larger active area, with new technologies for sharper pictures.

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The new iPhone 5C.

Apple also confirmed that a fingerprint reader is embedded into the home button, called the Touch ID, for securely unlocking the phone and logging into apps. (No more entering your Apple ID into the App Store when you buy an app.)

The iPhone 5S will come in three colors (gold, silver, gray) and sell for $199 (16GB) $299 (32GB) or $399 (64GB) with a two-year contract available on Sept. 20.

If you just want to purchase the phones unlocked, the 5S starts at $649 for while the 5C starts at $549.

Apple is also manufacturing its own colorful cases made of silicon rubber at $29 for the 5C and $39 for the 5S.

The new iPhone models replaces the company’s previous strategy of offering older versions of the iPhone for reduced prices when it debuts a new smartphone.

Here are some photos of the iPhone 5S and iPhone 5C:

iPhone 5S

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iPhone 5C

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