Who is using the iPhone and iPad? And where and when? A new study out from Flurry Analytics attempts to answer those questions, and it shows some interesting trends. Not surprisingly, people who are “on the move” tend to favor the iPhone, while those involved in more sedentary activities (card game players; home design enthusiasts) lean toward the iPad.
“Value Shoppers use iPhone to scan barcodes and find bargains, and Singles and Hip Urban Lifestylers use them to socialize. iPhone represents more than 90% of iOS devices (excluding iPod) owned by members of those Personas,” the report says. “Somewhat surprisingly, that is also true of New Moms. In that case they may still be on the move, but in pursuit of the goods, services, and support they need for their new babies. New Moms may also have less free time to participate in leisure activities like reading and gaming which, as we will show soon, are more heavily associated with iPad.”
The report also studied when various people use their devices. It notes:
“While our data does not enable us to link the same user across his or her different devices, we believe that individuals may express different parts of their personalities and lifestyles through their use of different devices. For example, by night a person in the Single and Hip Urban Lifestyle Personas may use her iPhone to organize her social life. By day that same person may use her iPad to run her interior design business, putting her in our Small Business and Home Design Enthusiast Personas.”