No, Blab’s new platform can’t necessarily predict the future. But what the Seattle-based social analytics company did debut today is software that will help brands determine which of the millions of social media conversations they should focus on.
Using Blab’s patented technology, the company analyzes 50,000 news and social media sources, including more than 60 million posts per day. Blab then organizes that information into a “Conversations Canvas dashboard” and predicts where those conversations may go up to three days in the future based on past data and current social media chatter.
This, in turn, should help companies better prepare to respond to what’s going on in the social media world.
Last summer, Blab landed $850,000 in new equity funding. At the time, the company aimed to do something simliar by improving Facebook advertising performance by predicting trending topics.
Then a few months later in January, the company scored $1.5 million in fresh cash.
Blab is led by CEO Randy Browning — the former CEO of Publicis in the West — and chief technology officer David Snelling, formerly of MSNBC.com, Microsoft Research and Disney.
We’ve seen a whole host of companies operating in this arena, including Seattle companies such as Simply Measured, Visible Technologies, Banyan Branch and Prosodic.
We’ve reached out to Blab for a few more details on its technology and the state of the company. We’ll update when we hear back.
Previously on GeekWire: SXSW in Tweets: 40% increase from 2012; people prefer parties over panels