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Here’s what we now know about SXSW: People love to party.

The folks over at Seattle-based social media analytics startup Simply Measured did some Twitter analysis for the recent SXSW conference and found that an overwhelming amount of social media buzz centered on all the big parties.

It’s a shift from years past, when talk about the keynotes and panels dominated Twitter-sphere. Why the change?

“The Simple answer: Social people want to be social,” writes Simply Measured’s Kevin Shively. “The value of interaction and networking has become integral to the SXSW experience. While involvement in panels and discussions is an important part of this, crowds are being drawn to more social extracurricular activities at crazy rates.”

The infographic above shows a breakdown of the #SXSW Tweets, looking at different keywords like “panel,” and “party.” The word “party” was found in nearly 60,000 Tweets, blowing away any other phrase.

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Other interesting tidbits:

  • The 2013 SXSW festival saw nearly 200,000 more #SXSW Tweets than in 2012, a 40 percent increase. And that’s more than double what it was from 2011. 
  • More than 66,000 photos were shared with the #SXSW hashtag this year, twice the amount from 2012.
  • While Foursquare “check-ins” were all over the place last year on Twitter, Instagram took the cake in 2013. There were over 44,000 Instagram photos shared on Twitter with the hashtag #SXSW, dwarfing the 7,201 from FourSquare.

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Simply Measured founders Adam Schoenfeld, Aviel Ginzburg and Damon Cortesi have sure come a long way since they started their company under the moniker Untitled Startup more than three years ago. Just two months ago, they scooped up some real money to the tune of $8 million in a deal led by Bessemer Venture Partners. Prior to the round, Simply Measured had raised just $900,000 from Founder’s Co-op and others.

Previously on GeekWire: Lessons from a Seattle startup founder at SxSW 

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