LikeBright, the online dating site that taps into the power of social networks to find one’s perfect match, has found a new mate of its own. The Seattle startup is announcing today that it has linked arms with the Bing Fund, the newly-formed investment vehicle of Microsoft’s search engine.
It marks the first investment by the Bing Fund in a Seattle startup since the fund was formed last summer.
LikeBright is different from other dating sites in that it utilizes data from social networks to help people make connections.
“Most single people meet their partners through friends, and lots of people like to set their friends up,” said founder Nick Soman. “We give them a simple, social and safe way to do this online. People deserve to find love through the people they trust. Having Bing and Microsoft in our corner will help us make it happen faster.”
Soman declined to disclose the size of the investment from the Bing Fund, but the company is celebrating the deal with a fun competition. Starting this week and running through February 14th, the company is hosting a competition to find the world’s best matchmaker.
A graduate of TechStars Seattle, LikeBright previously raised $650,000. It plans to make money through partnerships with local merchants and with subscriptions for premium features.
Previously on GeekWire: LikeBright: Helping nice gals find good dudes since 2011