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iPhone5s-PF-5UPHero_FEATURES_PRINTThe intention of a smartphone software update is to improve aspects of the device, like speed and functionality. For some iPhone users, though, downloading Apple’s new iOS 7 is resulting in a trip to the iDoctor.

I camped outside the University Village Apple Store today, asking people what they thought of iOS 7. Some loved it, others had no idea what I was talking about, and a couple people were actually at the Apple Store because the updated killed their iPhones.

“I tried to update, but it gave me an error and then the phone wouldn’t work,” one frustrated iPhone owner said. “It wouldn’t work and it just kept showing me a cable connected to iTunes, but it wouldn’t let me connect to iTunes. It wouldn’t let me do anything. It was the iBreak.”

Another woman had a similar experience and had to drive to the Apple Store just to get the update.

“I tried to do it last night and I haven’t updated in my phone in a long time, so it took five hours,” she said. “Then, it told me I needed to plug the phone into my iTunes and I don’t have a Mac. So then, it re-synced — which took another hour — and after that my phone wouldn’t work at all.”

So yes, not everyone is exactly stoked about the big iPhone and iPad update. We’ll have more reaction from everybody else I talked to in just a bit, so stay tuned.


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