Amazon.com continues its push into the video distribution arena, taking on the likes of Hulu and Netflix. And its latest attempt comes in the form of Zombieland.
Amazon Studios will produce the comedy — based on the 2009 Columbia Pictures movie of the same name — as a free pilot available through Prime Instant Video and Lovefilm UK. Customers will then help to choose which of the six pilots gets made into a full series.
“Zombieland is a fan favorite and we can’t wait to see where this story line goes in a serialized format,” said Roy Price, Director of Amazon Studios. “We’ve been announcing a lot of exciting exclusive content for Prime Instant Video, like Downton Abbey, Under the Dome, and Justified, and we think adding original shows to that lineup is going to make Prime even more enticing for customers.”
Amazon’s plans for Zombieland had previously been reported by Broadcast Now. Eli Craig from the film Tucker and Dale vs. Evil will direct the pilot, while the part of Tallahassee will be played by Kirk Ward (The Island). Maiara Walsh (Desperate Housewives, Switched at Birth) is cast as Wichita.