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This binder on is the subject of a political debate may be best known as an online retailer. But the company’s product pages also host thousands of opinions of reviewers who discuss the ins and outs of countless products.

And one of those product pages — for an $8.69 Avery Durable View Binder of all things — is turning into a destination for those who want to bash Governor Mitt Romney.

You see, at the presidential debate on Tuesday night, Romney had this to say when asked about the pay differences between men and women and how he tried to rectify the inequalities while serving as Governor of Massachusetts:

“I went to a number of women’s groups and said, ‘Can you help us find folks,’ and they brought us whole binders full of women,” Romney said.

The remark has sparked a new Internet meme and has spread like wildfire through social media channels, with a “Binders Full of Women” page on Facebook now counting more than 340,000 likes. Between the binder remark and the Big Bird comment, Wired even noted today that Romney “really should be running for president of I Can Has Cheezburger?

The meme has now spread to the review section of the Avery binder. There are nearly 500 reviews of the three-ring binder on Amazon.

Writes one “reviewer:”

As a wife and mother, I LOVE this binder. It keeps me in my place, allows me to get dinner ready on time, AND only costs 72% of the more masculine version. Some people might think it’s sexist, but sheesh, I’m not binding my feet, just my brain. Extra bonus, if you sit on it just right, it can act as an effective method of birth control! Full disclosure: I submitted this under my husband’s account, with his full permission. He is the head of our household, and the owner of the binder.

And here’s another, referencing the pay differences between men and women:

This binder is only 72% as good as a binder full of men. It should only cost 72% as much! Doesn’t this binder know it’s place? It totally shouldn’t get guaranteed contraceptive care and a right to privacy. What the heck is this little binder thinking?

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