Trending: Microsoft invests $1 billion in OpenAI, vows to build AI tech platform of ‘unprecedented scale’ is getting ready for some serious holiday shopping. The Seattle startup, backed by Madrona Venture Group and Maveron and led by former Farecast executive Mike Fridgen, today is rolling out a new iPhone app that’s designed to help shoppers find the best deals on gadgets, appliances, tools and other products. The app comes as big retailers like Best Buy and Walmart have said that they plan to match prices of online competitors, perhaps setting off a new round of price comparisons at retailers this holiday

The free app, now available on iOS, allows shoppers to peruse prices both online and in brick-and-mortar stores. And like the Decide Web site, it also predicts whether prices are going up or down on various products.

Decide’s Shauna Causey said the new app indicates a new focus on mobile for the company.

“For us, this meant designing for the experience versus just launching another version of our website,” she said. “It also means helping customers at the point of purchase where they have their phones versus thinking about our product as a web experience.”

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