The company was founded in 2002 by Seattle entrepreneurs Craig Kinzer and Dave Long, starting with interactive DVD games based on movie trivia. The “Scene It?” brand had expanded to include mobile, tablet, web and console versions of trivia games covering a variety of pop culture topics.
Paramount acquired the company in 2008. Four years later, it appears that the movie studio was no longer willing to continue investing in Screenlife.
We left a series of messages with Screenlife executives and representatives throughout the day, seeking further details on the closure, but haven’t yet heard back. We’ll provide updates as we get them.
The closure was announced to employees on Monday. Screenlife is estimated to have employed around 40-50 people at the time of the announcement.
Steve Banfield, who was Screenlife’s senior vice president of digital strategy until last September, offers his personal perspective on the closure on his blog, along with lessons learned.
Banfield writes that Screenlife “was the victim of the same radical changes that all the media companies are facing,” as consumer shift away from DVDs and board games — the roots of the company’s business — to digital downloads, Facebook, mobile phones and tablets.