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As we’ve noted repeatedly here in the pages of GeekWire, Microsoft is in a desperate fight to regain some ground in mobile against formidable (and bigger) rivals like Android and Apple’s iOS.

Ben Rudolph conducting a “Meet your Match” challenge in Santa Monica.

About a year ago, Microsoft looked to tout its new mobile software through a promotion called “Smoked by Windows Phone.” (Todd Bishop and I even took the challenge on the GeekWire podcast a few months ago when Microsoft’s Ben Rudolph pitted his device against our iPhones).

Now, Rudolph (aka as “Ben the PC guy”), is back to his old tricks with a new campaign called “Meet Your Match.”

The idea is that Windows Phones aren’t just faster …. but better for everyday life occurrences. (In the video above, Rudolph says he’ll buy a California family dinner if they like a resolution better on a photo shot with an Android MyTouch).

You can guess how that turns out.

“Speed is great. But most people aren’t looking for a phone that’s just fast,” Rudolph writes in a blog post announcing the new promotion. They’re looking for a phone that’s a perfect match for them—their style, the things they do, and the things they love.”

Meanwhile, here’s Rudolph, sporting a Nokia Lumia 920, challenging a couple with their iPhone 5s. The competition revolves around photos, with Rudolph telling the couple that “this is the best camera phone ever built, period.”

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