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You can get rewarded for shopping, eating, gambling, flying and pretty much everything else these days. But what about rewards for being healthy?

Russell Benaroya of EveryMove in the KIRO Radio studios. (Erynn Rose photo)

That’s the concept behind EveryMove, a Seattle-area startup whose CEO, Russell Benaroya, is our guest on this week’s GeekWire radio show and podcast. The program lets users track their exercise and other healthy habits either manually or using gadgets such as high-tech pedometers. Rewards for participants will include everything from gift cards to reduced health-care premiums.

Russell tries to win over my colleague John Cook, who doesn’t want technology interfering with the purity of his recreational soccer games. (John is becoming increasingly curmudgeonly about these things.) And Russell talks about the EveryMove’s 2013 Resolution Challenge, which encourages members to sign up teams to help each other stay active, with the potential prize of a FitBit Zip pedometer.

The conversation with Russell starts at the 12:00 mark in the audio player above. It’s preceded by our weekly news roundup, in which we discuss …

Our App of the Week is Toca Tailor Fairy Tales for iPhone and iPad. See our colleague Emily Shahan’s post about this fun app, and how she uses it.

Listen to the show above or via this MP3.

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