Trending: A guide for startups to prepare for the California Consumer Privacy Act (CCPA)

This is pretty funny stuff, and speaks to the almost mythical status that consumers place on Apple’s design. Comedian Jimmy Kimmel’s crew hit the streets on Wednesday and asked a bunch of folks passing by what they think of the new iPhone 5.

Now, here’s the gotcha moment: The iPhone 5 is not yet publicly available (it ships Sept. 21), so in reality people were looking at the iPhone 4S.

You can only imagine the reaction. Enjoy!

Meanwhile, make sure to cast your ballot in GeekWire’s iPhone 5 poll.

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