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Web hosting and domain name registration giant Go Daddy has named former Microsoft and Yahoo executive Blake Irving as CEO effective January 7th. He will replace investor Scott Wagner who has been serving as interim CEO since July after CEO Warren Adelman stepped down.

“Blake Irving’s deep technology experience and his history of developing new cutting-edge products and leading large global teams make him an enormously compelling choice to drive Go Daddy to the next level of its domestic and global growth,” said Go Daddy Executive Chairman and Founder Bob Parsons.

Irving said he was honored to lead Go Daddy, calling it an innovative company. Irving most recently served as chief product officer at Yahoo, and before that he spent 15 years at Microsoft, including serving as Corporate Vice President of the Windows Live Platform. He also worked on MSN Messenger and Hotmail, helping to grow the email service from 7 million to 290 million users.

Go Daddy may be best known for its edgy marketing efforts, featuring race car driver Danica Patrick. In an interview with Business Insider, Irving addressed the TV commercials.

“I think that edginess of Go Daddy’s brand contributes to the value to the company. I do think over time the customer value proposition and what we’ve done for customers has to start showing up in advertising. You’ve already seen that start.”

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