EveryMove, the Seattle health startup led by Russell Benaroya and Marcelo Calbucci, has landed $375,000 in an initial financing with plans to pull in more cash later this year. The company launched at TechStars Seattle in November, announcing at the time that insurance giant Premera Blue Cross had signed on as the first customer.
EveryMove is developing an online service that rewards employees for living healthier lives. That’s an extremely hot area of technology right now, with other upstarts such as Ignition-backed Keas also attempting to attack the market opportunity.
Investors in the company include BuddyTV co-founder Andy Liu and others. Premara’s Kent Marquardt is serving on the board.
Benaroya said that the $375,000 marks “a first closing,” with plans to raise additional capital in the coming months. At TechStars Demo Day, Benaroya noted that the company had already received commitments from investors for $1 million. An SEC filing indicates the company could raise up to $2.5 million.
Here’s Benaroya telling the EveryMove story at TechStars’ Demo Day in Seattle.