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After 11 years in business, Ascentium has a new name and a new headquarters location. The digital marketing firm announced today that it has rebranded as Smith.

That’s an unusual name for a tech-oriented company, so we asked about its origins.

Here’s what they had to say:

As an English suffix, “smith” connotes a meaning of specialized craftsmen. Our differentiated firm-wide talent is our ability to hone this engagement “craft.” Importantly, given our size, we possess a unique nimbleness that allows us to conceptualize, ideate and execute on both ends of the technology and creative spectrum, as well as on every point in between.”

The 300-person company also announced that it is moving its headquarters from Bellevue to the Palmer Court Building in Seattle’s Pioneer Square neighborhood.

“As our agency’s identity has changed both literally and culturally, we felt it was necessary to find a space that reflects the SMITH brand and the level of energy, creativity and craftsmanship we bring to ourwork with clients,” said Steve Farrell, Chief Creative Officer, in a statement. “The Palmer Court Building is at the epicenter of activity in Downtown Seattle, and as we continue to reinvent ourselves and anticipate further growth, the area’s culture and our newly renovated space will be attractive to new and existing talent and clientele.”

The new office includes 19,000 square feet of space, about 7,000 square feet more than the existing offices in Bellevue. Smith employs about 150 people in the U.S.

The rebranding comes after the company, whose customers include Microsoft, Xerox, MasterCard and Cisco, acquired Cactus Commerce in September 2011.

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