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Tippr, the daily deal technology services startup led by Seattle entrepreneur Martin Tobias, laid off 25 employees today as part of a restructuring of the sales organization, GeekWire has learned.

The Seattle company now employs about 45 people, yet still has about 10 open positions.

“The reductions were in merchant sales and part of our ongoing development of technology to scale merchant sourcing over sales people,” Tobias tells GeekWire. “While Groupon has over 6,000 merchant sales people, Tippr has developed the leading exchange/marketplace for daily deals and we continue to invest in technology for merchant acquisition over people.”

Tippr’s daily deal network includes partners such as Microsoft, Fox, Hearst, Yellowbook and others. Together, Tobias said that the marketplace reaches more than 60 million consumers.

“The growth of this network continues to validate Tippr’s enabling technology and reduce the need for our own in-house local merchant sales force,” Tobias said.

Tippr raised a $4 million venture capital round last year from RRE Ventures.

Previously on GeekWireTippr buys DealPop social buying site from WhitePages

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