Trending: New security service from Cloudflare hopes to kill the VPN once and for all

More companies are pushing dollars to online advertising, including mobile platforms and digital video, than ever before. According to a new report out today from the Interactive Advertising Bureau, online ad revenues soared 22 percent last year to $31 billion, the first time that it has topped the $30 billion milestone. Search revenues accounted for nearly half of the revenue at $14.8 billion, up 27 percent on the year. Display advertising represented $11.1 billion, up 15 percent.

The biggest gainer was mobile advertising, which saw a 149 percent gain to $1.6 billion.

“The year 2011 saw mobile advertising become a meaningful category,” said David Silverman, a partner at PricewaterhouseCoopers, which helped compile the report. “By combining some of the best features of the internet, along with portability and location-based technology, mobile advertising is enabling marketers to deliver timely, targeted, relevant, and local advertisements in a manner that was not previously possible. It is for these reasons that we expect strong growth to continue with mobile advertising.”

The rise in online advertising could be a good sign for a number of companies, from Cheezburger Network to Microsoft’s Bing to Zillow.

Here’s a look at some of the breakdowns from the report:

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.