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Buster Benson

Health Month is on the auction block. The online game, created by Seattle developer Buster Benson to help people motivate one another to lose weight, exercise or achieve other goals, is now for sale on the Web site

“Health Month is a great product that generates revenue and has a lively community, but unfortunately it doesn’t quite make sense for Habit Labs to continue to maintain it,” said Benson in an email to GeekWire. “One of our goals is to have a BIG impact on behavior change, and Health Month is a solid step on the way towards that goal.  As we learn more about what works, and what doesn’t, it makes sense to focus on our strongest bets and not continue to maintain products that we aren’t betting the company on.”

Benson — a former Amazon. com employee who co-founded Robot Co-op — also confirmed that he recently assumed the CEO role at Habit Labs after Jen McCabe resigned and took another opportunity in Las Vegas. Benson described it as the “typical co-founder breakup scenario,” adding that the two executives had different ideas on how to run the company.

One new project includes the release of the Hipster Habit App,  an offbeat “paper app” that users can fold and put in their wallets. Like the company’s other products, it encourages people to achieve personal goals.

“iPhone app, Android app, pedometer, wrist band, or other? It doesn’t matter. Paper works just as well,” writes Benson in a blog post explaining the new service.

To date, more than 10,000 people have downloaded and printed the Hipster Habit App.

Meanwhile, a possible sale of Health Month could extend the amount of cash for Habit Labs.

The auction, which runs for the next 29 days on Flippa, has not yet met its reserve price. Bidding now stands at $2,050.

Health Month boasts some 53,000 people who have played since it was started nearly two years ago. It now averages 188,349 page views, and 11,016 unique visitors per month, according to Flippa.

“We’ve been spread a bit thin on several different products, and believe that in the right hands, Health Month could be built into a medium-to-large-sized business,” notes Benson.

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