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Quidsi may be known for operating the online retail store But now the unit is looking to leverage its relationships with moms and dads for a slightly older demographic.

On Thursday, New Jersey-based Quidsi plans to launch two new sites — and — that will sell a wide range of books, sporting goods and other items for school-aged children, reports The Wall Street Journal.

Bookworm will sell about 45,000 books, offering free shipping on orders of more than $49 and providing recommendations to kids based on past reading habits. will sell a variety of outdoor and sporting gear, pitting the company against retailers like Dick’s Sporting Goods and REI. We wrote about earlier this year. bought Quidsi for $500 million in 2010, and it has continued to add new niche retail sites such as (pets) and (home decor). Last month, it opened a site for environmentally-friends products called The Wall Street Journal notes that Quidsi runs independently from, even operating its own warehouses.

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