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Shirish Nadkarni

A few weeks ago, we told you the story about Zoomingo, the new mobile application from serial entrepreneur Shirish Nadkarni.

The idea? Transform the way shoppers discover discounts on clothing, jewelry, handbags and other items at local retail establishments.

Today, the Seattle upstart is announcing that it has secured $1.3 million in financing from Benaroya Capital, Naya Ventures and other prominent angel investors. It marks the first financing round for the company.

Nadkarni, who worked at Microsoft for 12 years, previously founded Livemocha and TeamOn. With Zoomingo, the entrepreneur is working with co-founder Krishnan Seshadrinathan, who also co-founded the language learning Web site Livemocha.

“Zoomingo is at the forefront of the most interesting developments in location-based social shopping, an explosive growth area driven by rapid smart phone adoption,” said Dayakar Puskoor, managing director of Dallas-based Naya Ventures. Puskoor will join Zoomingo’s board of directors as part of the investment.

In October, Nadkarni told GeekWire that he came up with the idea after countless hours of shopping with his wife.

“…I couldn’t believe that there wasn’t a local sales shopping app to help make the experience easier and faster,” he said.

Zoomingo takes its name from “Zoom-in-and-go,” with the company saying that it offers shoppers sales items from more than 70,000 local retail outlets and boutiques.

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