Zillow CEO Spencer Rascoff has been pretty bullish about the online real estate company’s prospects, telling GeekWire recently that the housing downturn has accelerated the migration of advertising budgets for real estate professional from offline to online. Now, we are getting a closer look at just how well the company is doing, at least in terms of audience.
Zillow today released traffic numbers to its Web site and mobile properties, saying for the first time that it topped 25 million unique vistors.
That’s more than double the totals from last August. Part of the boosts in traffic came from the company’s acquisition of Postlets, but Zillow’s fast-growing mobile properties also are having a significant impact too.
Take a look at the monthly break downs of visitor traffic in this chart.
Meanwhile, here’s more on what is going on at Zillow from CEO Spencer Rascoff who appeared on CNBC this week. The appearance helped boost the stock, which is now trading at about $35 per share.
Zillow, which just moved into a new office this week in downtown Seattle, is boosting its hiring.
“We think in a better housing market, Zillow will do even better,” said Rascoff, adding that they are seeing even more advertising dollars shift to online.
