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How do you attract young men to your new slate of mobile phones? Well, you could show them photos of fast cars, swimsuit models and sports stars. That’s the idea behind MSN Onit, a new mobile phone app for Windows Phone 7.

“The guy’s guide to girls, cars, gadgets, fitness and life advice–plus a touch of humor,” is how MSN Onit is described in this product description. “Every day MSN Onit curates the most interesting content from your favorite magazines, highlights events and activities around town, and puts them in the palm of your hand.”

Microsoft is having a tough time trying to carve market share away from the big dogs in the smartphone market, namely the iPhone and Android.

We’re not sure Onit will do the trick. After all, Microsoft must win back the hearts and minds of mobile app developers.

Matt Rosoff at Alley Insider notes that the new app — which he describes as a digital version of Maxim –could hit a core demographic for Microsoft. According to a recent Nielsen study, men are more likely to purchase a Windows Phone than women.

John Cook is co-founder of GeekWire, a tech news site in Seattle. Follow on Twitter: @geekwirenews.

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