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We’ve seen a lot of activity in the online travel space recently, including new cash for Seattle startup Buuteeq and the launch of Adam Doppelt’s Dwellable. Now, Room 77 — a Sunnyvale, California startup whose investors have deep connections in the Seattle tech community — has raised an additional $10.5 million. Backers of the company include former Expedia executives Rich Barton and Erik Blachford, as well as former Farecast CEO Hugh Crean and Zillow co-founder Lloyd Frink.

Big investors in the deal include General Catalyst Partners (an early investor in Kayak); PAR Capital Management (an early investor in ITA, Farecast and Orbitz); and Sutter Hill Ventures (an early investor in Farecast)

Why all of the interest?

Room 77 is helping online travelers find the perfect hotel room, allowing users to search for hotels by room number and find details like square footage, bed type and distance from elevator.

“The first generation of hotel search focused on bringing hotels from offline to online. Our aim is take hotel search to the next level by empowering travelers with more information and transparency to find the right hotel and the best room,” said Brad Gerstner, founder and chairman of Room 77.

Gerstner also has connections to the Seattle tech community, previously serving on the board of Farecast and investing in Zillow.

And like what Zillow has done for homes, Room 77 is attempting to do for hotel rooms.The upstart has a patent-pending technology that ranks hotel rooms based on each traveler’s preferences.

To date, the company has indexed more than 500,000 hotel rooms in 2,500 properties. In Seattle, the company has information on 30 hotels, including The Olive 8 and Grand Hyatt.

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