Smashing Ideas, a 15-year-old Seattle digital media agency, has been acquired by Bertelsmann AG’s Random House unit for an undisclosed price. Profitable since inception, the company never took on outside capital or accumulated debt. It plans to maintain offices in Seattle and the United Kingdom, and it will continue to work with its slate of customers that includes Mattel, Nickelodeon, PBS, Cartoon Network, and Disney.
Smashing Ideas writes in a blog post:
“Bertelsmann’s commitment to creativity, innovation and the independence of its subsidiaries are just a few reasons we’re happy to be part of their team. With their support we’ll continue doing what we do best – create immersive interactive content for all screens, for a wide array of top tier clients.
And here’s more from the press release, featuring CEO Stephen Jackson:
“Being part of one of the world’s great publishing companies will give the Smashing Ideas team access to new global customers within the publishing world and also in many other business categories as we extend our leadership position across all digital platforms around the world.”
The deal closed May 2nd. The Seattle Times reports that Smashing Ideas’ 70 employees will remain with the company.