Microsoft and Nissan announced a partnership this morning, but not to put the Redmond company’s technology in Nissan vehicles. The companies say they will create a new “dealer management system” for Nissan based on Microsoft’s Dynamics customer-relationship management software and its Windows Azure cloud computing platform.
The system will “will blend dealer and customer relationship management and social collaboration tools into a solution that will help Nissan develop a stronger relationship with its customers, drive dealer sales and increase market share on a global scale,” according to a news release announcing the partnership.
Microsoft competes with companies including Salesforce.com in customer-relationship management software and services. Microsoft separately works with car makers such as Ford and Toyota to power in-car information and cloud computing systems. Nissan has its own in-car technology system called Carwings.