Trending: Apple to unveil details of massive Seattle expansion at big new office complex in Amazon’s backyard

Microsoft and Nissan announced a partnership this morning, but not to put the Redmond company’s technology in Nissan vehicles. The companies say they will create a new “dealer management system” for Nissan based on Microsoft’s Dynamics customer-relationship management software and its Windows Azure cloud computing platform.

The system will “will blend dealer and customer relationship management and social collaboration tools into a solution that will help Nissan develop a stronger relationship with its customers, drive dealer sales and increase market share on a global scale,” according to a news release announcing the partnership.

Microsoft competes with companies including in customer-relationship management software and services. Microsoft separately works with car makers such as Ford and Toyota to power in-car information and cloud computing systems. Nissan has its own in-car technology system called Carwings.

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