Lockerz intense hunger for fresh capital continues. The fast-growing social networking company today announced that it has raised $36 million in venture capital, disclosing for the first time that DAG Ventures and Live Nation participated in the round.
In April, Lockerz disclosed in a SEC filing that it had raised $30 million with plans to raise up to $45 million. Today’s announcement of $36 million — includes the previously disclosed $30 million. The company also noted today that it plans to close on the remaining $9 million in venture funding in the next 60 days.
Total capital raised to date at the company now stands at $66 million — making Lockerz one of the most heavily funded Internet companies in Seattle.
“Lockerz is extremely pleased to have the continued support of our early investors, as well as welcome DAG and Live Nation to the Lockerz’ family,” said Kathy Savitt, founder and CEO of Lockerz. “The funding will support Lockerz’ mission to be the homepage for Generation Z, which includes our rapid membership growth and aggressive development of innovative site features to engage and reward our members for what they love to do online.”
Lockerz claims over 45 million monthly visitors, users of the site who earn rewards (aka as PTZ) for doing everyday online activities like sharing content or watching videos.
Live Nation is a particularly interesting backer for Lockerz, since it is best known as the operator of Ticketmaster and the Live Nation concert events. One could imagine some interesting alliances between the two companies, including the ability to reward users with tickets to upcoming concerts.
DAG Ventures, meanwhile, is a backer of consumer-oriented companies such as Avvo, Glam Media and Mint.com.
Previous investors in the round include Kleiner Perkins Caufield & Byers, Liberty Media and former Microsoft CFO Greg Maffei.