Ignition Partners has joined with angel investors Ron Conway, Dave McClure and others to back Inporia, a stealthy e-commerce startup that’s described as a “personal shopping concierge.” The company is led by Ryan Junee, who sold his previous startup, video upstart Omnisio, to Google in 2008. TechCrunch reports that the Palo Alto, California-based Inporia has reeled in $1.25 million in financing from New Enterprise Associates, Clearstone Venture Partners, Southern Cross Venture Partners, Y Combinator and others.
We have an email into Ignition to find out more about the investment, one of many early-stage bets that the Bellevue firm has made in the Bay Area in recent months.
As TechCrunch notes, Inporia isn’t the only stealth startup knocking around ideas in the e-commerce arena. Decide.com — led by Farecast veteran Mike Fridgen — just landed $6 million from Maveron, Madrona and others.The Seattle upstart says it is attempting to eliminate “buyer’s remorse” related to consumer electronics purchases.
It appears that Inporia is headed in a different direction based on a short description on its Web site. The company says that its goal is to help shoppers “find sales and new arrivals for brands and products you love.”
Junee tells TechCrunch that the startup will combine social and gaming techniques that work well for Facebook games. We’ll have to wait to hear more, but the deal is the latest example of Ignition scouring Silicon Valley for hot deals. Others include Topsy, Hipmunk, DailyBooth and SocialEyes.