April 2010: Microsoft launches the Kin, briefly
The influence of the Danger team inside Microsoft is evident in the creation of the Kin, a line of phones targeted to socially connected teens and 20-somethings, launched in April 2010. It’s “the perfect phone for Sidekick fans,” says Gizmodo.
But the decision to segment the market proves fatal, and the Kin dies less than two months later.