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January 2000: Danger is formed by three Apple veterans


Formed by Andy Rubin (CEO), Matt Hershenson (SVP) and Joe Britt (CTO), Danger is reportedly named after the robot in “Lost in Space” — the one that delivers the line, “Danger, Will Robinson.” All three had worked at Apple early in their careers. Rubin and Britt had been with WebTV prior to its acquisition by Microsoft.

On its site at the time, Danger promises “an end-to-end wireless Internet solution focused on affordability and great user experience” that “tightly integrates service, platform and hardware and will be introduced to the mass market through partnerships with established consumer brands.”

Danger secures an initial funding round of $11 million in September 2000.

This video is from Stanford’s Entrepreneurship Corner, which has much more from the 2004 talk.

Next: Danger’s mysterious plans start to draw attention

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