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Exponential Entertainment, which makes the HollywoodPlayer online trivia and puzzle game, has raised a new round of cash and tapped Seattle marketing veteran Gail DeGiulio as its new chief marketing officer, GeekWire has learned. The Seattle-based company also has named venture capitalist Steve Arnold, a co-founder of Polaris Venture Partners, as an advisor.

The new cash will be used to “accelerate development and extend the reach of the company’s HollywoodPlayer social game offerings,” said DeGiulio, a former executive at the Seattle Storm, Wizards of the Coast and Classmates Online. She said that the angel round — terms of which were not disclosed — was oversubscribed. The company previously raised about $1.7 million.

The goal of one of HollywoodPlayer's games is to discover differences in photos from movie scenes

Exponential’s HollywoodPlayer game — available on Facebook and on the company’s Web site –includes a collection of quizzes and puzzles related to movies. For example, you can play a puzzle game called Jigscene in which you attempt to put together puzzle pieces from a movie scene and a game called Double Exposure in which you attempt to discover differences in two movie-oriented photos as the clock ticks down.

The company has entertainment and industry partnerships with ABC Family, Universal Pictures, Summit Entertainment, Microsoft Games and others.

Exponential is the latest startup offering from Dave Long and Bill Kuper who together created the popular line of DVD-based trivia games known as Scene It? Screenlife, the parent company of Scene It?, was sold to Paramount in 2008 after generating some $500 million in sales.

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